START WITH AN IDEA. MAKE IT AN ARTICLE.
How to use
SEOBoss.
A simple idea. A useful angle. An article made for your Shopify store.
Bring a keyword, topic or rough idea. A question or working title works too. SEOBoss helps you create and review the article from inside your Shopify admin.
START HERE / THE CREATE SCREEN
Your idea. Three steps.
A Shopify article.
Open Create in SEOBoss inside your Shopify admin. These three steps take you from an idea to a draft in your store’s blog.
New to SEOBoss? Add SEOBoss to your Shopify store.
SEOBoss uses relevant product information, existing and planned content, and the knowledge you add to Brain to help shape its suggestions and articles.
- 01
Start with an idea
Enter a keyword, topic or rough idea. A question or working title works too. Choose a tone; add Writing Intent under Advanced Options if needed.
YOU DO NOT NEED A FINISHED TITLE - 02
Choose your title
Click Generate Title Ideas. SEOBoss turns your starting point into up to five title options with search metadata, using store context and checking existing and planned titles.
PICK THE ANGLE YOU LIKE - 03
Send it to the writer
Review your chosen title. Edit the post title, Meta Title or Meta Description if needed, then click Generate Article to create a Shopify draft.
YOUR ARTICLE STARTS HERE
See the real title options and editable review screen
From a topic to five possible articles
Our short topic produced options about flavour, mocktails, balancing a drink, pairings and a comparison with lemon and lime. Each came with a proposed search title and description.
Choose one, then make it yours
Selecting the first option opened its Post title, Meta Title and Meta Description. These are editable before you start the article.
Learn about the tone choices, or add a fuller brief when your idea needs more direction.
Then give it a read. Open Edit Draft in Shopify to review the writing, facts, links and hero image before publishing.
OPTIONAL DETAILS
Want to give it more direction?
Add a fuller brief with Writing Intent
A topic says what the article is about. Writing Intent explains what you want it to do for the reader. Open Advanced Options before generating titles and describe the audience, their question and the useful outcome. Add any facts, points to cover or boundaries that matter.
“Help travellers who want to pack a canned energy drink for a flight. Explain which parts of the journey they need to check, keep the advice practical, and separate general guidance from requirements that depend on their route.”
Illustrative brief; the original instructions for the published example are not shown.You can also supply a Reference URL; the app recommends choosing one main context route. If you change your brief or reference after generating titles, request fresh title options before writing.
Choose a tone that suits the article
Choose a tone on the Create screen before generating titles. You can change that selection before clicking Generate Article.
Professional suits clear explainers. Copywriting helps with product comparisons and buying decisions. Friendly suits warmer lifestyle or community content.
Use How-To for practical instructions, Question-Led for a focused answer, or Evidence-Led for careful discussion of claims and supplied evidence. Custom lets you describe a style yourself.
Evidence-Led is a writing approach; it does not mean every claim has been independently researched or verified.
How your store shapes the title options
SEOBoss uses relevant stored product and page information, saved Brain guidance and your existing and planned article titles. It checks for matching titles or article addresses and carries the reviewed store context into writing.
This helps prevent direct duplicates. It is still worth checking whether two differently worded ideas answer essentially the same question. Keep your store content synced after relevant Shopify changes.
Give the first hero image a little direction
Open Hero image direction · optional on Create. Choose a visual style and add a short note about the scene or mood you want. You can also leave the automatic brand direction in place.
This guides the first hero created for the article. Once it is ready, use Art Director to explore further edits. The first successful hero is included; later generated edits use the image allowance shown in the app.
Edit the title and search details before writing
In Review & Create, you can edit the Post title, Meta Title and Meta Description. The post title names your article; the meta fields provide the search title and summary supplied to Shopify.
The editors allow 70 characters for Meta Title and 160 for Meta Description. Those are input limits, not a guarantee of exactly what a search engine will display.
ANOTHER EASY START / SYSTEM-CREATED HINTS
Your next idea could
already be waiting.
Hints give you prepared article ideas, with a reason each one fits your store. SEOBoss uses your store context and published and planned content to suggest useful angles.
A title and search details
A prepared starting point for the article.
Why it fits your store
The reader, question or opportunity behind it.
Writing intent and tone
A brief you can review and refine in Pipeline.
HOW TO USE A HINT
Choose it. Make it yours. Write it.
- 1
Read the suggestion and its reason
Find Hints below the topic field on Create. Choose an angle that is useful for your customers and fits what you want to publish next.
- 2
Review the prepared details
Select a Hint to open its title and metadata for review. To adjust its writing intent or article tone, open the saved card in Pipeline and use the pencil control.
- 3
Start the article, or let Agent take it forward
Use the prepared title to start the article when you are ready. With Agent enabled, queued suggestions can enter the writing workflow automatically.
Hints are already saved in Pipeline.
New Hints go to Ideas when Agent is off, or Up Next when it is on. Agent can also move saved Ideas into Up Next, so review or remove ideas you do not want it to use.
How Hints account for existing content
Published and planned article coverage helps SEOBoss suggest additional angles and avoid repeating existing titles. Read the reason alongside your own knowledge of the store: differently worded suggestions can still overlap.
A saved Hint reflects the context available when it was prepared. Changing your store guidance later does not rewrite every saved brief; review upcoming cards when your priorities change.
Get more suggestions or remove an unwanted idea
Refresh ideas requests another batch in the background. It can take time for new suggestions to appear, and existing ideas remain saved in Pipeline.
Choose Remove from Pipeline on a Hint you do not want to keep. This removes the saved idea; it does not delete a published Shopify article.
KEEP IT ORGANISED / PIPELINE
See what is planned.
Decide what comes next.
Pipeline brings your ideas, prepared titles and articles together. Edit a brief, remove an unwanted idea or start writing from a saved card.
- IdeasTopics and prepared briefs
- Up NextQueued for writing
- Writing…An article is being created
- DraftsReady to review in Shopify
- PublishedRecorded as live articles
Shape the article before it runs
Use the pencil on a prepared title card to edit its Article title, Title tag, Meta description, Writing intent and Article tone. Choose Save.
Start from a saved card
Choose Write this. A raw topic opens title generation; a prepared title opens review before writing.
Clear ideas you do not want
Remove from pipeline deletes the saved card. Deleting or unpublishing an actual Shopify article is a separate action in Shopify.
Bring your own plan
Use Add Idea for a topic, paste a list of keywords or upload a CSV plan. Hints and other saved ideas can live alongside them.
Import an editorial plan with CSV
- Choose Upload CSV, then Download template.
- Fill in your topics and any prepared titles, metadata, tone, cluster and intent.
- Select your file and check the preview.
- Choose Import all rows. The standard import saves them to Ideas.
If Agent is enabled, saved Ideas can be promoted into its queue. Finish reviewing your plan before leaving it available for automation.
Return to drafts and published articles
Use Edit in Shopify → on a draft to review and edit the content. Published cards offer View → to open the article. Make changes to the written article through Shopify.
A card in Writing… is already in progress. Pausing Agent stops future scheduling; it does not cancel an article that has started.
Let Agent keep this process moving.
Let Agent turn your Pipeline into a regular writing routine. Choose the pace and whether articles arrive as drafts or publish directly. Follow the Agent walkthrough below.
KEEP IT MOVING / AGENT
A blog that keeps moving.
A routine you control.
Agent takes work from your Pipeline, writes articles at your chosen cadence and sends them to Shopify. Choose drafts for review or direct publishing. Your next article no longer depends on finding time to start it yourself.
- 1
Prepare the work you want it to use
Review Ideas and Up Next. On a prepared title card, use the pencil to edit the title, search details, Writing intent and Article tone. Choose Save, and remove suggestions you do not want written.
- 2
Enable Agent and choose the cadence
Use the Agent toggle. The cadence and mode controls appear below it; on a smaller screen, expand Schedule and publishing. Choose 1/wk, 2/wk, 3/wk, 1/day, 2/day or 3/day. Pick a pace that fits your store and article allowance.
- 3
Decide how articles reach your store
Choose Draft to create Shopify drafts you can review before publishing. Choose Publish for direct publication, then confirm with Enable publishing. Check the selected mode whenever you resume Agent.
- 4
Follow the work and adjust the plan
Articles move from Up Next to Writing…, then Drafts or Published. Check the activity summary and last-run indicator. Use the toggle to pause future runs, or return to Draft mode when you want to review before publication.
Agent can replenish its own queue.
It can move saved Ideas into Up Next and request fresh Hints when its idea inventory runs low. Ideas, including a brief saved with Keep for later, can therefore become writing work while Agent is on. Pause Agent while reviewing a plan you are not ready to use.
Start with drafts, then choose your publishing routine
Draft mode is a useful starting point while you check the voice, facts and images. In Pipeline, open Drafts and choose Edit in Shopify →. Refine the article there and publish when ready.
In Publish mode, new Agent articles can go live without waiting for another approval. Published articles remain editable in Shopify. Make a regular review part of your routine, especially when product details or advice change.
Understand cadence, checks and article allowance
Agent checks for work every six hours. Your cadence sets how many articles it can start within its daily or weekly limit; it does not choose an exact local publication time. Weekly options are not a calendar of evenly spaced posts.
Agent shares your article allowance with manually started articles. When that allowance is used, it stops starting new articles until allowance is available again. The activity counts describe Agent starts, so use Pipeline to check which articles have finished.
Understand what happens when Up Next runs low
Agent can bring the oldest saved Ideas into Up Next. It can also request more store-aware Hints. New Hints go straight to Up Next while Agent is enabled.
Keep your saved ideas suitable for writing, and update upcoming briefs when priorities change. Changing Brain does not rewrite all previously saved ideas. For a campaign, review both your Current Focus and the work already waiting in Pipeline.
Pause or change direction
Switch off the Agent toggle to pause future scheduling. An article already in Writing… can still finish. Check its state before starting another copy.
Use the pause to review titles, remove unwanted ideas and adjust writing guidance. Resume with the cadence and publishing mode you want for the next work.
FEATURE GUIDE / ART DIRECTOR
A strong article deserves
an image of its own.
Start with your article’s hero. Change the setting, feature a product or create an article graphic or social image in the same workspace.
YOUR FIRST EDIT
Describe the change.
Review the result.
- 1
Open the article’s Art Director
Go to Media, find the article and choose Open Art Director. If it already has a hero, you can start from that image.
- 2
Say what you want to change
Use What would you like to change? to describe the result. Ask for one change or a few together. Choose a store product if you want to add or replace one.
AN EXAMPLE DIRECTION“Keep the product and headline. Make the background simpler and the lighting warmer.”
Example wording to try. This edit was not generated in the screenshot. - 3
Generate, then look closely
Choose Generate my edit… and review the confirmation. An image edit uses up to one image credit. Check the result’s product details, lettering and crop before using it.
- 4
Choose when it reaches your article
A successful Quick edit saves the new version automatically. Review it, then choose Update article hero and Confirm article update when ready. This is the step that changes the Shopify article’s image.
For an already published article, the new hero appears on the storefront. Its written content and publication status stay the same.
A saved image and an updated article are different things.
Quick edits save automatically. For layout work, use Save image when shown. A saved version stays in Art Director and Shopify Files; Update article hero applies it to your article. You can explore alternatives before choosing one.
ONE ARTICLE / THREE REAL VERSIONS
Keep the idea.
Make it yours.
Our picnic article began with a practical planning scene. First, we asked for pale timber, cream linen and warmer light. Then we selected the store’s Avatar Elixir product and asked Art Director to bring the can into that same scene. Each image below is a real result.
03 / BRING IN YOUR PRODUCT
Your product.
Part of the story.
The picnic plan stays at the heart of the image. Now the store’s Avatar can has a place beside the cups and cooler.
Use Choose a product in Quick edit your hero to select an item from your store. Add a short direction, then generate a new version.
We selected Avatar and asked for the can beside the cups. Art Director used the store’s product image as a reference to create this new variation.
See the selection and saved result ↗See how we selected the product and applied the result
1. Choose the product. Open the article in Art Director, choose the image you want to work from, then use Choose a product. We selected Avatar Elixir from the store’s product list.
“Add the selected Avatar can beside the cups as one of the picnic drink choices. Keep the headline, warm timber setting and planning scene.”
2. Generate and review. We chose Generate my edit… and confirmed one image edit. The can appeared beside the cups. The generation also changed the headline and cloth, so check the whole result as well as the product’s packaging and labels.
3. Apply when ready. The result saved automatically. We then chose Update article hero → Confirm article update to use it on the picnic draft. This edit used one image credit; the article stayed unpublished.
See the earlier atmosphere edit inside Art Director
The atmosphere edit and the product edit each used one image credit. The article’s first hero was included. Saved versions let you revisit your work and choose which image to apply.
WHEN YOU WANT MORE CONTROL
Go a little deeper.
How Art Director chooses when to feature a product
Art Director starts with the article and your store context. It looks for a real store product that can play a useful part in the image, using an available product photograph as its reference. A product can support a how-to, comparison or lifestyle article; it does not have to be the whole subject.
Give the article a clear connection to the product when that connection helps the reader. A relevant product mention helps establish the fit, but does not guarantee inclusion: the article’s meaning, available reference image and product suitability still matter.
Our picnic article mentioned Avatar as an optional drink choice, while the first hero focused on the group’s planning task. To feature the can, we used Choose a product in Quick edit and selected Avatar ourselves. You can make that choice too, without rewriting the article.
Review packaging, labels and small details after generation. For a template, you can instead place an original store product photo directly into an image slot without using an image credit. That preserves the original photograph with editable layout and text around it.
Change the headline without changing the article title
Use the optional words controls to keep, replace or remove lettering in generated imagery. The image headline is separate from your article title.
Lettering created inside an AI image is part of the picture. Changing it requires another image edit. Text added by an Art Director template is editable in the layout without another image generation.
Make an article graphic with editable templates
Choose Templates & article graphics, then pick a layout. Use your existing hero or store photos, adapt the words, colours and positioning, and review the result.
Template text, layout and export changes use no image credit. Creating a new background or generating an image edit does. Save the finished version, then download it or copy its URL to use in your article.
Saving an in-article graphic does not insert it into the article body automatically.
Understand what uses an image credit
| Action | Image credit |
|---|---|
| First successful hero for an article | Included |
| Generate another image or edit an existing one | Up to 1, shown before confirmation |
| Edit template text, layout, colours or crop | None |
| Use an original product photo in a template | None |
| Save or download your design | None |
Your available image balance is shown in the app. The first-hero allowance does not make later replacements free.
Review the image and return to earlier versions
Check product packaging, any words or claims, and how the image reads on a phone. Your Shopify theme and social channel can crop the final image differently.
Use Earlier versions to revisit saved work. Restoring an earlier version in the editor does not immediately replace the article hero; apply it separately when ready.
STORE KNOWLEDGE / BRAIN
Your store has a story.
Give SEOBoss the details.
Your product pages explain what you sell. You know why you made it, the questions customers keep asking and the details that make your business different. Brain gives that knowledge a lasting place in SEOBoss, alongside the store content it already uses. You can start creating articles straight away and add guidance whenever it helps.
- 1
See what SEOBoss knows
Open What SEOBoss knows about your store. The cards show products, store pages, published articles, Pipeline titles and saved research. Select a card to inspect available source details. Brain in action explains recent article suggestions; Why did SEOBoss suggest this? takes the question into Talk.
- 2
Teach it something only you know
Under Teach SEOBoss something only you know, enter one useful detail, choose Important fact, Hard rule or Writing style, then click Teach this. Check the saved confirmation.
A fact might explain where an ingredient comes from or how customers use a product. A rule might prevent a claim your business cannot support. Save accurate details that should remain useful across future articles.
- 3
Give the writing a familiar voice
Use Your writing style for repeatable instructions, then choose Save writing style. Be specific about how you want to sound.
EXAMPLE WRITING DIRECTION“Write directly to the reader. Explain unfamiliar terms simply. Use practical examples and our full product names. Avoid exaggerated promises.”
- 4
Choose a focus when you have one
Leave Current Focus on Automatic for a balanced mix of store opportunities. For a launch, seasonal campaign or priority product, select Focus this campaign and follow the steps below.
Put each instruction in the right place.
Brain facts, rules and style are lasting store guidance. Current Focus steers a campaign or ideas batch. An instruction for just one article belongs in its Writing Intent or Talk brief. Changing your guidance does not automatically rewrite saved Pipeline ideas or published articles.
MORE DIRECTION, WHEN YOU WANT IT
Make the guidance useful.
Plan a campaign with Current Focus
- Choose Focus this campaign. An example can help you start: promote a product, support a launch, answer customer questions or build around a topic.
- Write your Campaign direction. For example: “Help first-time buyers understand the differences between our two product ranges before choosing.”
- Select relevant Priority products and any Avoid products. Optionally choose a page or article to support and a Preferred CTA destination.
- Choose the Focus lifetime, then click Save Current Focus.
- Use Create focused ideas → when you are ready for the next batch.
The default is Next successful ideas batch only. After that batch is created and saved, Focus returns to Automatic. If the batch fails, your focus stays saved. Choose Until I change it for a continuing campaign, or set an optional end date.
Return to Automatic clears your saved campaign direction and selections after confirmation.
See why an idea fits your store
Brain in action makes the reasoning visible. In this example, SEOBoss connects Avatar’s ingredients with a lemonade comparison and explains how that angle differs from the store’s existing soda, tonic and sparkling-water articles.
Use Why did SEOBoss suggest this? to explore a decision in Talk. Your knowledge of the business can help you refine the angle before it becomes an article.
Review your complete Store Brief
Open Edit full Store Brief to describe what your store offers, who you serve and why your business is different. Add important facts and hard rules, one per line, plus Visual direction for generated images.
Fill empty fields from profile provides a starting point. Review the suggestions, correct anything that needs attention and choose Save Store Brief.
Keep the essentials concise. Writing style allows 1,000 characters; the combined Store Brief has a 2,400-character compiled limit shown by its counter. If you reach it, remove repetition rather than the facts or boundaries that matter most.
Turn your experience into better article direction
Useful guidance often comes from ordinary conversations: the comparison customers struggle with, the mistake beginners make or the reason you chose a particular material. Add the lasting insight to Brain. Share a detailed customer story, your own experience or a specific example in the brief for the article that needs it.
After relevant changes to Shopify products, pages or articles, use Sync Content in the app header to refresh that stored content. Saving a Store Brief updates your guidance; syncing refreshes the source content.
If Brain reports a change from another tab, refresh before saving again. Wait for the saved confirmation before relying on new guidance.
PLAN IN CONVERSATION / TALK
Talk through the idea.
Give the writer a better brief.
Some articles need a conversation first. Discuss an idea, customer question or product with Talk. Workbench gathers the audience, angle and details into a brief you can review before writing.
- 1
Start with what you want to explore
Type your idea and click Send. You can ask about saved store information, existing articles, research or what to write next. Add the reader and useful outcome when you know them.
WHAT WE ASKED IN THIS EXAMPLEHelp six friends organise picnic drinks without everyone bringing the same thing. Develop a group message, a who-brings-what plan and a packing checklist. Check existing articles before choosing the angle.
A shortened account of the actual request. Talk found a broader picnic article, so we focused this one on coordinating the group. - 2
Shape the brief together
Choose a title, explain your point of view and correct anything that feels wrong. Add real examples under Products or examples and personal wording or story details under Details to preserve. You can edit Workbench fields directly. Your edits save automatically; a field marked Protected by you stays under your control unless you choose Allow SEOBoss to edit.
On a phone, switch between Chat and Workbench. Wait for Updating Workbench… to finish, then check the saved fields. A chat reply can arrive before its brief update is complete.
- 3
Review and approve
When the brief is Ready, check the title, reader, angle, key points, search details and any cautions. Choose Approve brief when they are right. The conversation can bring a brief directly to Ready. If it is still being shaped, use Finish brief when offered, or keep chatting to develop it further.
- 4
Write now or keep the brief
Choose Write draft, review the confirmation and follow the article in Pipeline. This uses one article from your allowance and creates a Shopify draft. Alternatively, Keep for later saves the approved brief in Pipeline Ideas without using an article at that point.
If Agent is enabled, it can move saved Ideas into Up Next. Review its settings and your saved ideas before leaving them available for automation.
Your reviewed brief is what goes to the writer.
Approve brief freezes the version you reviewed. Write draft sends it to the writer. Read the finished article and make any final changes in Shopify before publishing.
KEEP THE DETAIL THAT MATTERS
Refine, review and return.
Know what belongs in the Workbench fields
Start with Working title, Who this is for, What the article should do and The angle. These explain the reader and the article’s purpose. Meta Title and Meta Description hold its search details.
Use Details to preserve for an experience, a phrase or a practical point you want kept. Add Products or examples and Key points for substance, then use Cautions and Extra instructions for boundaries. In our example, we preserved the group-chat idea and specified that the product was optional, with no promise of current stock.
For a correction, say what should replace the old detail. Before approval, use Clean up brief when offered to consolidate repeated material. If Complete brief fits needs attention, ask Talk to shorten repetition while preserving distinct examples and safety details.
Where available, Review & improve with Max offers proposed changes. Compare them with the current fields, then choose Accept shown improvements or Keep current brief. Check the current allowance and confirmation for the action.
Decide what becomes permanent Brain guidance
Article details belong to the current brief. Mentioning a fact in chat does not automatically approve it as permanent store guidance.
If Talk offers Teach your Brain?, inspect the proposed change and choose Review and apply only when it should guide future work. Choose Not for my Brain for an article-specific detail or unsuitable suggestion.
Saved keyword findings can help choose an angle, but they do not prove product claims. If the brief recommends external research, check the relevant facts and sources before publishing.
Change direction or work on an existing article
For a new topic, Talk may offer Switch this brief or Park it and start fresh. Choose deliberately so details from different articles stay separate. Start fresh opens a new conversation journey.
If a title already exists, use View Pipeline to inspect it or Discuss the angle to find a meaningfully different article. A small title change can still repeat the same subject.
For an article already written, Talk can suggest revised copy. Open Edit in Shopify from Pipeline to apply the changes; Talk does not apply article-body edits for you. Return to the published article afterward to check the result.
When a reply arrives but the brief is still saving
Let the Workbench update finish before using its next action. A help question may produce a reply without changing any brief fields. If an update needs attention, use the offered retry and check the saved result.
If writing does not start, your approved brief remains saved. Check the article allowance and Pipeline before trying again, and keep any displayed Support ID if you need help.
FIND USEFUL TOPICS / RESEARCH
Find the questions
worth answering.
Research helps you explore what people search for, see how a topic fits your store and choose an article worth developing. Start with a topic, customer questions or a product URL. Your findings stay in Keyword Universe, ready to use when you need them.
- 1
Choose the kind of question
Select Topic discovery to explore a subject, Questions people ask for question-led ideas, or Buyer-intent from a URL to start from a product or collection page. Enter your topic or URL and choose the market you want to reach.
- 2
Run Quick Research
Choose Research · uses 1 keyword credit and confirm. Review the saved findings, their source information and available metrics. Reopening or using saved research does not spend another keyword credit.
- 3
Choose an article opportunity
Use Search saved findings or filters such as Questions, Buyer intent and Possible overlap. In the grouped Article opportunities view, one tick selects an article opportunity; the terms under Also found stay attached as supporting evidence.
- 4
Take it into your plan
Choose Start a new article brief, then Start article brief, to develop the selected research in Talk. Or choose Save to Vault as ideas, then Save ideas to Vault, to keep it in Pipeline. “Vault” here means the saved ideas in Pipeline.
Several keyword variations can support one useful article. Read the store-fit and overlap information before deciding that each phrase needs a separate post. Saving research creates a starting point; it does not start the writer.
See what a real picnic-drinks research run returned
We ran Topic discovery for picnic drinks in the United States market. The saved findings included the broad topic, drink ideas and practical questions about keeping drinks cold or deciding what to bring.
Some matches were crossword phrases, and some had no available metrics. A keyword match or store-fit label is a starting point for your judgement. Choose a real customer need, check existing coverage and leave unrelated results out of the plan.
Read the metrics without losing the customer question
Volume indicates search demand in the selected market; Difficulty helps compare the competitive challenge; Intent describes the kind of search. Consider them alongside relevance to your products, the reader’s needs and existing coverage.
Check freshness and discovery sources. Metrics unavailable means no usable metric is available, rather than zero demand. Gold opportunities can be empty. Keyword evidence helps choose a topic; it does not verify factual claims you plan to make in the article.
Explore a subject with Deep Seed Mine
Enter a core seed under Deep Seed Mine, choose a market, then select Start Deep Seed Mine and review the confirmation. SEOBoss keeps the seed fixed while exploring related branches and checking product and content fit.
Open the seed in Your Keyword Universe to inspect its saved run. View all findings returns to the wider collection. Cancel before next branch stops further branches after the current group finishes. If progress is interrupted, use Refresh to check the existing run before starting again.
Add evidence to a brief or prepare a focused campaign
Use in current editable brief followed by Add to current brief attaches the selected evidence to your unapproved Workbench brief. An approved brief cannot be changed through this action.
For a campaign, open a saved universe and select up to five eligible opportunities. Choose Build one focused campaign in Brain, then Build focused campaign. Review the prepared direction in Brain and choose Save Current Focus when ready. Preparing it alone does not change your saved focus.
Only selected opportunities move forward. If too many supporting terms are attached, untick an opportunity. Mark not useful lets you record a reason and move unwanted findings out of the main views. Ideas saved in Pipeline can later enter Agent’s queue, so remove ideas you do not want it to use.
THE RESULT / WRITING WORTH READING
Give the article a purpose.
Give the reader an answer.
A useful article helps someone understand, choose or do something. SEOBoss brings the title, brief, tone and relevant store context together to develop that answer, with the supporting details needed for a Shopify post.
A clear question and angle
Choose a specific customer need. Use Writing Intent to explain who needs help, what they should understand and which details matter.
Your knowledge gives it substance
Relevant stored product information and Brain guidance help the writer connect the article to your store. Supply important facts and boundaries deliberately.
A structure that serves the subject
The selected tone guides the approach. Headings, comparisons, practical steps or examples can make the answer easier to use.
The details around the writing
Review the search metadata, FAQ, internal links and hero alongside the body. Together, they make the article ready for its place in your store.
SEE A REAL ARTICLE
One customer question.
A complete piece of content.
The published example, Can You Bring Canned Energy Drinks in Carry-On Luggage?, starts with a direct answer and develops it through practical headings, a comparison table and follow-up questions. Relevant product and store-page links give readers places to continue, while the hero makes the topic recognisable.
Look at how the article is organised and how quickly a reader can find the part they need. Bring that same reader-first approach to your own brief.
FROM THE TALK WALKTHROUGH
The details became
a usable article.
We took Picnic Drinks for Six: Who Brings What? from the reviewed Talk brief into a real Shopify draft. The writer included the group message, responsibilities table and packing checklist we asked for.
It also added four practical follow-up questions and relevant internal links, including the store’s broader picnic article. The chosen title and edited meta description carried through to Shopify.
The draft stayed unpublished while we reviewed it and changed its hero in Art Director. This is the same article shown in the Talk walkthrough.
How internal links help readers continue
SEOBoss can add links to relevant articles, products and useful pages already in your store. Refresh your content index as the store grows so the available destinations stay useful.
Links are selected where they fit. A new store with little existing content may have fewer suitable destinations. Check the links in the finished draft, including whether the destination supports the sentence around it.
Understand metadata, FAQs and structured data
The Meta Title and Meta Description supply a search title and summary to Shopify. You can review them before writing; search engines can display different wording.
The FAQ adds useful follow-up questions, with matching structured data. If you substantially edit its questions or answers in Shopify, keep the corresponding structured data aligned. Its presence does not guarantee a particular search appearance.
Give specific claims a reliable basis
Supply accurate product facts, qualifications and relevant references when the topic needs them. Evidence-Led guides the style of analysis; it does not mean the article has independently researched or verified every claim.
Check time-sensitive statements and details that matter to a buying decision. Store context is selected and bounded, so use Brain or the article brief for important knowledge you do not want left to inference.
YOUR ARTICLE IMAGERY / MEDIA
Find the image.
See where it stands.
Media keeps your article images in one place. Find a hero, check whether it is ready or applied, and open Art Director to improve it.
- 1
Find the article and read its status
Use filters such as Needs hero, Generating, Ready and Applied. Choose Refresh to check progress. The article can be ready while its image is still processing.
- 2
Review or improve the image
Choose Open Art Director for saved versions, edits, templates and social sizes. Follow the Art Director walkthrough for the creative steps. If no hero exists, Generate hero starts image creation after confirmation.
- 3
Check what is on the article
Current article hero identifies an applied image. To replace it with a ready version, choose Update article hero and confirm. This changes Shopify’s article image; it does not edit the written article. Use View article to inspect the result.
Saving, applying and automatic hero preferences
Quick edits save automatically. For layout work, use Save image when shown. Update article hero applies a saved version to the Shopify article.
Media’s Manual preference waits for you to apply heroes. Auto drafts allows a ready hero to be set automatically on a newly created draft. Never allows media creation but prevents applying Shopify article images. These preferences are separate from Agent’s article publishing mode.
If an image is pending, failed or blocked
Wait for Generating to finish before requesting another version. If the Create screen stops waiting, check Media: the existing image job may still complete. For Failed, Skipped or Blocked, read the card’s explanation before generating again or changing the application preference.
A finished article does not need to be written again to resolve an image issue. Remove hides a stale Media card; it leaves Shopify files untouched.
LEARN FROM SEARCH / VISIBILITY
See what is finding
an audience.
Visibility brings Google Search Console evidence into SEOBoss. See which articles appear in search, which earn clicks and which customer questions deserve a closer look. Use it to review your work and choose what to strengthen next.
- 1
Connect the store’s search property
Choose Connect Google Search Console and complete Google’s permission flow. Check the property belongs to this store. Use Change property, select the correct one and choose Save if needed.
- 2
Check the date before the numbers
Let the first sync complete, or use Sync now when available. Read the reporting period and freshness. Summary cards cover the last 30 days; Impressions over time shows the trend. Google reporting has a delay, even after a fresh sync.
- 3
Find an article to review
In Your Published Articles, compare impressions, clicks, CTR and average position. Filters include Ranking, Indexed · no traffic, Awaiting data and Not indexed. Use Page 1 Results, Quick Wins and CTR Opportunities as starting points for investigation.
You can create articles without connecting Search Console. Once connected and synced, Visibility adds evidence from searches where your store appeared; it does not measure the entire market.
Understand impressions, clicks, CTR and position
Impressions count appearances in search. Clicks count visits from those results. CTR is clicks as a proportion of impressions. Average position summarises the positions recorded across those appearances.
Compare relevant periods and pages. An impression is not a sale, an average is not a fixed ranking, and missing data is not zero. Read the article before changing it: the right next step might be a clearer title, an updated explanation or leaving a useful page alone.
Check indexing and open Google’s inspection tool
An article without impressions is not automatically unindexed. Use the separate indexing status. Copy URL & Open GSC copies the article address and opens Google’s tool. Paste the URL there and use Request Indexing when appropriate. Later, use Check indexed to check its status.
Opening Google is not the same as submitting the request, and a request does not guarantee indexing or a ranking.
Turn Search Demand into a considered next step
Search Demand groups observed queries into areas such as Questions People Ask, Almost There, Existing Coverage and Brand Searches. Check Evidence through and any partial-sample label.
Use Ask SEOBoss about this to discuss a signal in Talk, or View receiving page to inspect the page already appearing. An eligible topic can offer Use in Current Focus. Review the proposed campaign in Brain and choose Save Current Focus to use it.
Existing coverage, brand queries and early signals can be useful without requiring another article. Brain lets you review eligible topics’ automatic-use settings separately; saving a setting does not immediately generate an article.
When data is missing or still updating
Check the selected property, last successful sync and any error. Updates run daily; manual sync has a ten-minute cooldown. If a sync is running, wait and refresh instead of repeatedly starting it. Disconnect GSC also removes stored performance history, so read its confirmation before using it.
ADD THE APP / SETUP
Add SEOBoss to Shopify.
Start with what you know.
Add SEOBoss from the Shopify App Store, then open it from Apps in your Shopify admin. Follow the setup and plan steps shown for your store.
- 1
Save your preferences
Check Language, Tone & Voice, Niche, Seed Keywords and Target Audience & Store Brief. Choose the Default Blog when shown, then save. Plain, specific descriptions are enough to begin.
- 2
Bring in existing content
Choose Fetch existing posts during setup. Inside the dashboard, use Sync Content. This gathers stored article, product and page information for context and internal links.
- 3
Create your first draft
Open the dashboard and follow Create in three steps, or start with a Hint. You can refine your store guidance in Brain as you learn what works.
KEEP IT USEFUL / REVIEW AND EDIT
The article can keep
getting better.
SEOBoss handles the production work. Your experience of the products and customers can make the finished article more useful. Read early drafts carefully, then return to published work as your store changes.
- 1
Read it as your customer
Check the answer, examples and product facts. Correct specifications, prices or claims that need attention. Add a practical detail from your own experience where it helps.
- 2
Check the whole page
Open its links, read the FAQ and inspect the hero’s product details and lettering. Preview the storefront on a phone as well as a larger screen.
- 3
Edit the article and guide future work
Use Edit in Shopify → from a Pipeline draft. Edit published articles through Shopify too. Update Brain for lasting store guidance, and sync relevant content changes. For a different hero, use Art Director and its separate article-update action.
Editing an existing article and changing future writing guidance are separate jobs. A useful correction may belong in both places.
WHEN YOU NEED A HAND / QUICK ANSWERS
Find your next step.
Need a hand? Email SEOBoss support. Include your store address, what you were trying to do and any Support ID shown in the app.
Which actions use my allowance?
Writing an article uses the article allowance, whether started manually or by Agent. New keyword research and additional image generation have their own allowances. Saving an idea or approving a brief does not itself write an article.
Check the balance and confirmation shown for the action. The first successful article hero is included; later generated edits can use image credits. See Art Director’s credit guide for the distinction between generation and layout edits.
The article is taking longer than expected
Check Pipeline for the existing article before starting another. Up Next means queued; Writing… means in progress. Refresh the view to check its latest state.
Stopping the browser’s progress display does not confirm that the server job was cancelled. If an error remains, keep its Support ID, note the time and describe the action you were trying to complete when contacting support.
The draft is ready, but its image is still working
Article writing and hero creation finish separately. Check the article in Media for its image state. Review the image when ready; an Art Director preview or saved alternative is not proof that it has replaced the article hero.
Create asks me to generate fresh title options
This can happen after writing instructions, a reference or permanent store guidance changes, or when the selected title conflicts with existing work. Review the current brief and request fresh options so the title and writing context agree.
I cannot see a feature described here
Check the plan and controls currently shown for your store. Availability can differ. If you expected a feature, contact support with its name and what you see in the app. You do not need to share passwords or access tokens.
Turn the design into a social image
Choose Social sizes to prepare a separate asset. Options include square and portrait posts, a tall Pinterest Pin and a wide link-preview image.
Check the new crop and text size. Save or download the version you want, then share it through your chosen channel. Creating or downloading a social image does not post it or change your article’s social metadata.