Copy the article body’s HTML.
In the main Content toolbar, select Show HTML. Select and copy the body, then paste it into the destination’s HTML or source editor. Preview the result and check its formatting.
GUEST POSTING FOR SHOPIFY STORES
Your store has expertise.
Give it a wider audience.
The advice you share with customers can help people who have never visited your store. Use SEOBoss to turn that knowledge into an article for them.
Brief the writer for a relevant publication, a partner’s newsletter or your own Medium, LinkedIn or X audience. Review the draft in Shopify, then copy it across when you are ready.
Created inside your Shopify admin. Your example article can stay hidden on your store throughout.
MADE WITH SEOBOSS · REAL DRAFT
A Self-Serve Drinks Table That Works for Everyone
One drinks store. A useful hosting guide for a wider lifestyle audience.
See the brief and what it produced ↗01 / START WITH THE READER
Same store knowledge.
A new place to be useful.
A drinks business knows about serving and flavour. A garden store understands growing conditions. A clothing brand can explain care. Start with something your customers ask, then find the audience that would value the answer.
- 1
Choose an audience
Pick a platform you use or a relevant publication. Read what works there. For a guest contribution, agree the angle and requirements with the editor first.
- 2
Give SEOBoss the brief
Enter your topic in Create. Open Advanced Options → Writing Intent and describe the reader, purpose and useful details. Choose a tone and generate title ideas.
- 3
Review and share
Choose a title, review the editable metadata and generate your article. Keep the Shopify draft hidden. Edit, check and transfer it to your chosen destination.
A useful draft.
A head start on the work.
SEOBoss uses your store context and saved Brain knowledge alongside your brief. You can bring product details, customer questions and your own experience into the writing, while aiming the article at readers outside your shop.
Start with a structured draft you can work from. Spend your time adding the details only you know, checking the advice and shaping the piece for its readers. A newsletter contribution, a founder article and a customer guide can each begin with a brief suited to that audience.
A real care tip, a decision you made or a question you answer every week gives the writer something specific to work with. Those details help people recognise the knowledge behind your brand.
Explore the Store Brain ↗02 / A REAL WALKTHROUGH
From a drinks-store topic
to a useful hosting guide.
We used the live SEOBoss app to prepare a contribution for an independent food and lifestyle audience. The article’s job: help someone host eight friends with different drink preferences.
TOPIC
self-serve drinks table for friends
TONEFriendly
THE DIRECTION, IN A FEW WORDS
Help adults set up a self-serve drinks table for eight friends. Make sweetness, caffeine and alcohol choices clear. Include a practical table, a setup checklist and an order for chilling and refills. Keep the advice useful without a purchase.
A shortened version of the actual brief. The screenshot and expandable brief below show the full request.
Read and copy the full brief we used
Write a practical guest article for an independent food and lifestyle publication. The readers are adults hosting a relaxed afternoon gathering for eight friends, with different preferences about sweetness, caffeine and alcohol. Help them set up a self-serve drinks table that makes choosing easy. Include a compact setup checklist, a simple table of drink roles, clear labels for caffeinated options, and a realistic order for chilling, setting out and topping up drinks. Use plain, friendly English. Keep the advice useful without a purchase. If a product example helps, use only verified facts from our store and explain the brand connection openly. Do not invent first-person experience, customer quotes, research, health benefits or an editor’s endorsement. Avoid sales language and repeated calls to buy. Use descriptive headings. Treat this as a fresh contribution for an outside audience, with any brand link included only where it helps the reader. Prepare this as an unpublished draft for us to review before approaching a publisher.
FIVE OPTIONS CAME BACK
Choose the angle
that fits your reader.
The options explored the whole table, useful labels, chilling and refills, separate drink zones, and a menu for eight friends. We chose the first option and reviewed its title and search metadata before generating.
For another destination, its editor may use a different headline or description. Your SEOBoss draft gives you an editable starting point.
ACTUAL SELECTED TITLE
A Self-Serve Drinks Table That Works for Everyone
“Set up a self-serve drinks table for friends with clear labels, caffeinated and caffeine-free options, and an easy order for chilling and refills.”
Actual generated meta description, reviewed before the article was created.See the title options and review screen
WHAT THE WRITER PRODUCED
Something a host
can actually use.
The draft included a drink-role table, examples of clear labels, a compact setup checklist and a sequence for chilling, serving and refilling. It also generated follow-up questions and a matching hero image.
The body focused on the hosting task. It did not name a store product. Store-related links still appeared, so those are part of the review before sharing with an outside publisher.
The hero includes branded cans. Review the image as well as the writing for your destination’s requirements. You can use Art Director to adjust the hero for the contribution.
This is a real generated draft, saved as Hidden in Shopify. It has not been submitted to or accepted by an external publication.
03 / TAKE YOUR DRAFT WITH YOU
Keep it hidden in Shopify.
Copy it when you are ready.
You do not have to publish the article on your store first. Open Edit Draft in Shopify after generation, review the content and leave Visibility → Hidden selected.
Transfer the formatted text.
Use Shopify’s visual editor to copy the text into the destination’s editor or the document requested by the publisher. Reapply headings, tables and links as needed. Raw HTML is not the right paste format for every platform.
Bring the separate pieces too. The title and hero image are separate from the body HTML. Upload the image through the destination’s editor, add suitable alt text and follow its AI-image disclosure rules. Check any FAQ and “Keep Reading” content before including it. Shopify’s editor guide ↗
A short review before you send or publish
- Reader fit: does the introduction speak to this audience, with the right level of detail?
- Your knowledge: are facts, product claims, examples and any first-person statements accurate?
- Publisher fit: check length, originality, AI use, disclosure and the required submission format.
- Links: review every store link and the related-reading section. Keep only what helps and is permitted.
- Finishing: inspect the title, headings, image, table layout and mobile preview after transferring.
04 / CHOOSE A GOOD HOME
Go where the right
people already read.
Start with one place that suits your subject and the audience you want to reach. These four examples let you publish through your own account. A contribution to somebody else’s publication has its own editorial process.
GUIDES & STORIES
Medium
A home for a useful explanation, practical guide or story drawn from your experience. Publishing on your profile is separate from submitting to a Medium publication.
Access: free to publish on your profile.
Know before you publish
Follow Medium’s AI disclosure rules for generated writing and images. Predominantly AI-generated writing with little editing cannot go behind its Partner Program paywall. Individual publications may have additional requirements.
PROFESSIONAL EXPERIENCE
LinkedIn Articles
Share a founder lesson, explain a decision or offer useful advice to people in your industry. Supply the real experience and let SEOBoss help put it into words.
Access: articles are available to members and eligible Page admins through the desktop publishing tool.
Know before you publish
Add your own perspective and review every claim. LinkedIn recommends transparency when you rely heavily on AI. Format the article and add its cover image in LinkedIn’s editor.
AN ONGOING NEWSLETTER
Substack
Build a regular letter around the subject behind your store: seasonal growing advice, garment care, or the craft behind your products. Write for the readers who choose to subscribe.
Access: free to publish free content. Fees apply if you charge for subscriptions.
Know before you publish
Check your audience and delivery settings. Posts go to the web, email and app by default; you can choose web-only publishing. Review the finished edition in Substack’s editor.
ROOM FOR A FULLER IDEA
X Articles
Give a useful idea more room when your readers already follow your work on X. Use an article for a fuller explanation, practical guide or thoughtful account of something you learned.
Access: requires an eligible paid subscription, including Premium or Premium+.
Know before you publish
Use the article editor for headings, links and images. Check the current platform rules and preview the layout before publishing. An X Article is published through your account.
These are publishing options, not automatic SEOBoss integrations. Platform details checked 17 September 2026. Read the current rules before using a destination.
A RELEVANT PUBLICATION OR PARTNER
A smaller audience
can be the right one.
A stockist’s newsletter, a supplier’s customer guide or a local publication may reach people who care about your subject. Look at what they already publish and offer a specific, useful angle.
Agree the audience, length, format, originality, AI policy and link rules before preparing the contribution. Some opportunities are free; others involve membership or a fee. Confirm the actual arrangement with the publisher.
For example: a gardening store could offer a balcony planter checklist to an apartment-living newsletter. The newsletter’s readers get relevant advice, and the merchant has a reason to introduce their expertise.
05 / MAKE THE IDEA YOURS
A different audience
starts with a different brief.
These are illustrative starting points. Replace the bracketed details with real information and the destination’s requirements before generating. The Writing Intent guide explains how to shape the brief further.
Help a balcony gardener get started.
Topic: choosing a planter for a small balcony
Prepare a guest article for a local apartment-living newsletter. Help first-time Auckland gardeners choose planters for a small, exposed balcony. Explain container size, drainage, placement and watering access. Include a checklist of what to measure before shopping. Use New Zealand English and metric units. Draw on these real customer questions: [add actual questions]. Use verified plant and product information. Follow these newsletter requirements: [add length, format, AI and link rules].
Share advice that helps a shirt last.
Topic: looking after a linen shirt
Prepare an educational contribution for a clothing-care newsletter. Help someone look after their first linen shirt. Explain washing, drying and storage using our verified care instructions: [add instructions]. Tell readers to follow their own garment’s care label. Include a short checklist and explain where care depends on fabric or construction. Keep the focus on what they already own. Follow these publication requirements: [add length, format, AI and link rules].
Make a real lesson useful to others.
Topic: a customer question that changed our product page
Prepare a LinkedIn article for independent Shopify store owners about a change we made after a repeated customer question. Base it only on these notes: [the actual question, what we changed, why, and any verified outcome]. Use first person only for the experience supplied. Explain the decision, a trade-off and one useful takeaway. If we have no measured result, describe the change without claiming it increased sales. Make our relationship to the business clear. Do not invent quotes, numbers or events.
Turn a customer question into a contribution.
Topic: [a question you regularly answer]
Prepare an article for [platform or publication], read by [specific audience]. Help them [useful outcome] in this situation: [describe it]. Draw on these facts or observations from our business: [add real details]. Include [a practical example, checklist or explanation]. Keep the article useful on its own and our business connection clear. Follow these requirements: [length, format, originality, AI and link rules]. Use only supplied or verified facts, and do not invent experience.
06 / BUILD YOUR BRAND’S PRESENCE
Give readers a reason
to remember you.
A useful contribution can introduce your business, demonstrate what you know and start a relationship with new readers. An accurate brand mention or author bio can make that introduction even without a link to your store.
A NATURAL REASON TO VISIT
A clothing-care contribution explains the routine. A link to your detailed care instructions gives the reader the specifics.
An illustrative example. The publisher decides whether the link belongs and how it is marked.
Choose relevance over volume.
Choose places whose readers have a reason to care about your subject. Adapt each contribution to its audience and give it a useful point of view. A thoughtful article in the right newsletter can be a worthwhile place to begin.
Make a link useful when it fits.
Where a publisher permits it, link to a guide, source or product that answers the reader’s next question. The publisher decides which links appear. Neither a mention nor a backlink guarantees better rankings or inclusion in an AI answer.
Google supports articles that inform another audience, while warning against large-scale article campaigns primarily intended to build ranking links. For a paid placement, arrange appropriate sponsored or nofollow link treatment with the publisher. Google’s guidance on contributions · Link-spam policy.
Looking for more places to consider? Explore the Backlink Hub for Shopify stores for listings and publication ideas. Check each destination’s current eligibility, fees and submission rules before using it.
07 / A FEW PRACTICAL ANSWERS
Before you share
your first article.
Your store supplies the context. You supply the purpose, experience and final editorial judgement.
Can I use this as a starting draft?
Absolutely. Give SEOBoss the audience and purpose, then use the draft as material to shape. Add your own examples, check the facts, shorten sections or change the opening. You keep control of the finished article, with the structure and first draft already there to work from.
Is this worthwhile without a backlink?
It can be, when the article reaches people who care about your subject. A useful contribution can introduce your brand and show the experience behind it. Look for reader interest, conversations and relationships as well as referral visits. Choose the opportunity for its audience rather than a promised search benefit.
Can the article stay unpublished on my store?
Yes. Create it manually in SEOBoss, open the Shopify draft and leave Visibility set to Hidden. You can edit and copy it without publishing it on your store. If you use Agent, check its separate Draft and Publish settings first.
How does the article get to the other platform?
You copy it across yourself or send it in the format an editor requests. Use formatted text for a normal editor, or the body HTML where source editing is supported. Transfer the title and hero image separately, then check the layout. The steps above show the Shopify side of this process.
How do I know whether a publication allows AI assistance?
Read its contributor guidelines or ask the editor before preparing the article. Rules differ: some allow AI assistance with review or disclosure, while others restrict generated drafts. Follow the publication’s requirements and make sure the finished work reflects your knowledge and judgement.
Can one idea work for more than one audience?
Yes. A customer question could become a practical newsletter guide and a separate founder article about what you learned from it. Give each piece its own reader, purpose and examples in Writing Intent. If you want to republish the same finished article, check the publisher’s originality, exclusivity and attribution rules first.
What should I do with the store links SEOBoss adds?
Review them in Shopify before copying the draft. Keep the links that help this audience and meet the publisher’s rules; remove the rest, including any related-reading section that does not belong. Where your business is mentioned, make your connection to it clear.
Where should I start?
Choose one audience you understand and one question you can answer well. Use a platform you already know, or agree an angle with a relevant publication. Prepare the draft, give it a thoughtful edit and learn from the response before adding more places to your routine.
START WITH SOMETHING YOU KNOW
One useful idea.
One audience worth reaching.
Bring a customer question, a practical lesson or an editor’s brief. Give SEOBoss the direction, then make the finished article yours.