Your products appear.
A shopper is looking for something to buy. Your price, availability, variants, images and policies help describe the offer.
Check product discovery
04 / Give people a useful answer
Publish what your
customers need to know.
The most valuable starting point is often a question you answer every week: fit, taste, compatibility, care, materials or which option suits a particular situation.
“Which size suits my space?”
Show dimensions, a real measurement example and the tradeoffs between options.
“How are these two different?”
Compare meaningful differences. Explain who each option suits, including when yours may not.
“How do I look after it?”
Explain the process with your product’s actual care instructions and photos of the process.
“Will this work for me?”
Address limitations, compatibility or the buyer’s concern before asking for a purchase.
Make your experience part of the page.
Add the details a generic overview cannot supply: measurements you took, a real setup, a customer question you can share, your process, or a clearly explained product limitation. Identify the author or reviewer where useful. Link sources for claims that need outside evidence.
Use descriptive headings and a direct answer where it helps the reader. Keep tables for real comparisons and show important information in readable text. Microsoft recommends clear structure, precise facts and supported claims. Microsoft’s content guidance.